ESRA Publications Pvt. Ltd.

ESRA Publications Pvt. Ltd. is an independent scholarly publishing company based in Bengaluru, India, committed to the responsible publication, digital dissemination and global communication of scholarly knowledge.

We publish peer-reviewed, open-access journals, academic books, e-books, research articles, review articles, case reports, conference proceedings, monographs and academic project reports across a broad range of scientific, technical, medical, engineering, academic and interdisciplinary fields.

Our publishing programme encompasses disciplines including Science and Technology, Engineering, Medicine and Health Sciences, Chemistry, Biotechnology, Environmental and Agricultural Sciences, Computer Science, Mathematics, Social Sciences, Education, Humanities and Management, as well as selected areas of Yoga, Ayurveda, Homoeopathy, Unani and complementary and integrative health research.

ESRA Publications seeks to provide authors, researchers, academicians, healthcare professionals, engineers and students with a professional platform for communicating scholarly work. Our editorial and peer-review processes are designed to support quality, originality, methodological soundness, research integrity and responsible scholarly communication.

Through open-access digital publishing and modern digital communication channels, we aim to make scholarly content accessible, discoverable and useful to readers and researchers worldwide, while supporting academic collaboration, education and further research.

In addition to scholarly publishing, ESRA Publications recognizes the growing importance of digital marketing, online communication and digital visibility in the modern information economy. We therefore seek to develop appropriate digital strategies for the promotion and dissemination of academic publications, educational resources, professional services and selected commercial products, subject to applicable laws, ethical standards and platform policies.

Our commitment is to develop a transparent, ethical, accessible, digitally connected and sustainable publishing and communication platform that contributes to the advancement and global exchange of knowledge.

Our Objectives and Publishing Initiatives

ESRA Publications is committed to developing a professional, accessible, responsible and digitally connected environment for researchers, academicians, scientists, healthcare professionals, engineers, students, professionals and organizations worldwide.

1. Rigorous and Timely Peer Review

We aim to provide a timely and rigorous peer-review process for submitted manuscripts. Research articles are evaluated through appropriate editorial assessment and, where applicable, a double-anonymous (double-blind) peer-review process, in accordance with the policies of the individual journal.

2. Removing Barriers to Scholarly Communication

We seek to reduce unnecessary barriers to the communication of legitimate scholarly work by providing authors with accessible online submission, editorial and publication services, together with clear information about journal policies and requirements.

3. Quality and Research Integrity

We are committed to maintaining the integrity of the scholarly record. Submitted manuscripts undergo appropriate editorial screening and quality checks, including assessment of originality, plagiarism, research ethics, authorship, conflicts of interest, reporting quality and other requirements applicable to the relevant discipline.

4. Global Dissemination of Research

Through our open-access publishing model, ESRA Publications aims to facilitate the worldwide accessibility, discoverability and dissemination of scholarly research, enabling researchers, students, educators and professionals to discover and use published academic knowledge.

5. Long-Term Digital Hosting and Preservation

ESRA Publications provides long-term digital hosting of journals and the articles published within them. We aim to maintain the accessibility and continuity of the scholarly record through appropriate digital hosting, preservation and archiving practices.

6. Strong Editorial and Reviewer Communities

The journals published by ESRA Publications are supported by qualified editors, editorial board members and peer reviewers with relevant academic, scientific and professional expertise. Editorial responsibilities and peer-review procedures are governed by the policies of each individual journal.

7. Supporting Researchers and Students

ESRA Publications welcomes appropriate scholarly contributions from doctoral researchers, postgraduate and undergraduate students, academicians, scientists, engineers, healthcare professionals and other researchers.

Depending on the scope and editorial policy of the relevant publication, submissions may include:

• Original Research Articles
• Review Articles
• Short Communications
• Case Reports and Case Studies
• Methodological and Technical Papers
• Conference and Workshop Papers
• Academic and Research Project Reports
• Editorials and Perspectives
• Other scholarly contributions appropriate to the journal

8. Academic Books and e-Books

ESRA Publications also supports the publication of scholarly books, edited volumes, research monographs and e-books, subject to appropriate editorial evaluation. Where applicable, publications may be assigned an ISBN in accordance with relevant ISBN requirements.

9. Conferences, Seminars and Academic Events

ESRA Publications seeks to support the scholarly dissemination of conference proceedings, seminar proceedings, symposium publications and workshop proceedings, subject to editorial and publication requirements. Where applicable, such publications may be assigned appropriate identifiers, including ISBNs.

10. Digital Marketing and Digital Dissemination: A Need of the Day

Digital marketing has become an essential component of modern communication, education, research dissemination and business development. With the rapid growth of the internet, social media, search engines, mobile platforms and digital content, effective online visibility is increasingly important for organizations, researchers, publishers, educators and businesses.

Recognizing this need of the day, ESRA Publications aims to develop and utilize appropriate digital marketing and digital communication strategies to improve the visibility, discoverability, reach and engagement of scholarly publications and other legitimate services and products.

Our digital dissemination initiatives may include:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM), where appropriate
• Social media communication and promotion
• Digital content marketing
• Website and online platform promotion
• Email and newsletter communication
• Academic and professional networking
• Online campaign management
• Digital branding and brand visibility
• Video and multimedia content promotion
• Online awareness and educational campaigns
• Analytics-based assessment of digital reach and engagement

Digital marketing will be undertaken with emphasis on accuracy, transparency, responsible communication, intellectual property rights, privacy, applicable regulations and ethical marketing practices.

The objective is not merely to increase online visibility, but to ensure that relevant information reaches the appropriate audience through appropriate digital channels.

11. Digital Marketing of Commercial Products

As a separate initiative, ESRA Publications may also undertake or facilitate digital marketing and online promotion of commercial products and services.

This initiative recognizes the increasing importance of digital platforms in connecting manufacturers, producers, entrepreneurs, businesses and consumers in domestic and international markets.

Subject to applicable laws, regulations and platform policies, digital marketing services may include:

• Product and service promotion
• Digital product branding
• Website-based product presentation
• Search engine visibility and optimization
• Social media marketing
• Digital advertising campaigns
• Content creation and product communication
• Product catalogue development
• Online promotional campaigns
• Email and digital outreach
• Video-based product promotion
• Lead generation and customer awareness
• Digital market research and audience identification
• Analytics and performance monitoring
• International digital visibility and market outreach

Commercial products promoted through ESRA's digital marketing initiatives may include appropriately selected products from scientific, educational, healthcare, technology, consumer, industrial, agricultural and other legitimate commercial sectors, subject to applicable regulatory requirements.

ESRA Publications will seek to maintain a clear distinction between scholarly publishing activities and commercial promotional activities. Commercial promotion will not influence editorial decisions, peer-review outcomes or the academic integrity of the journals and scholarly publications of ESRA Publications.

Where products or services relate to health, medicine, nutrition, wellness or other regulated areas, promotional communication should be based on appropriate evidence, permitted claims and applicable legal and regulatory requirements.

12. Digital Branding and Global Visibility

ESRA Publications recognizes that a strong and credible digital identity is increasingly important in the contemporary academic and commercial environment.

We therefore seek to develop a consistent digital presence through:

• Professional websites and digital platforms
• Search-engine visibility
• Social media presence
• Digital publication promotion
• Online academic networking
• Multimedia communication
• Digital newsletters and announcements
• Author and publication visibility initiatives
• Institutional and professional collaborations
• Appropriate international digital outreach

Our objective is to strengthen the global digital visibility and accessibility of ESRA Publications, its journals, books, academic resources and legitimate promotional initiatives.

13. Supporting the Global Academic Community

Our broader objective is to create a sustainable platform through which research, academic knowledge and scholarly communication can cross institutional, disciplinary and geographical boundaries.

ESRA Publications aims to contribute to the development of an accessible and responsible global scholarly communication ecosystem by supporting researchers and preserving appropriate scholarly contributions for present and future generations.

At the same time, through responsible digital communication and marketing initiatives, ESRA Publications seeks to connect knowledge, publications, educational resources, professional services and legitimate commercial opportunities with appropriate audiences worldwide.

Our Vision

To build a responsible, accessible, digitally connected and globally oriented platform that advances scholarly communication, supports researchers and educators, and harnesses the power of digital technology for the ethical dissemination of knowledge, products and services.

Our Commitment

ESRA Publications is committed to combining scholarly publishing, digital dissemination, responsible digital marketing and global communication while maintaining appropriate standards of quality, transparency, ethics, research integrity and professional conduct.

We believe that the future of publishing and communication lies not only in producing high-quality content, but also in ensuring that valuable knowledge, publications, educational resources and legitimate products reach the right audiences through effective, responsible and modern digital channels.

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Guidelines on the Use of Artificial Intelligence (AI) Tools in Scholarly Publishing

Effective for all ESRA Publications journals

1. Purpose and Scope

ESRA Publications recognizes that artificial intelligence (AI), including generative AI tools and large language models, can support academic writing, research, data analysis, language editing, and scholarly communication. These tools must be used responsibly, transparently, and ethically.

These guidelines apply to all authors, co-authors, reviewers, editors, and other individuals involved in preparing, evaluating, editing, and publishing manuscripts in ESRA Publications journals.

2. Acceptable Use of AI Tools

Authors may use AI tools, where appropriate, to assist with:

• Grammar, spelling, punctuation, and language improvement.

• Improving readability, clarity, and organization of a manuscript.

• Developing outlines and organizing ideas.

• Assisting with literature exploration, provided that original sources are independently located and verified.

• Supporting coding, statistical workflows, data organization, and preparation of tables, graphs, or illustrations, where appropriate.

• Translation and language refinement.

• Other legitimate research-support activities, subject to the requirements of the relevant discipline and journal.

The use of AI must not replace the author's intellectual contribution, critical thinking, scientific judgment, or responsibility for the manuscript.

3. Mandatory Disclosure of AI Use

Authors must disclose any substantive use of AI tools in preparing a manuscript. The disclosure should identify the AI tool, its version where available, the purpose of its use, and the relevant parts of the work in which it was used.

The disclosure should be included in an appropriate section, such as Acknowledgements, Declaration, Author Note, or Materials and Methods, depending on the nature of the use and the journal's instructions.

Routine spelling or grammar checking may be treated differently from AI-generated text, analysis, or figures. Authors should follow the requirements of the individual ESRA journal and disclose AI use whenever required by its policy.

Suggested declaration:

“The author(s) used [name of AI tool and version, if available] for [specific purpose, such as language editing, outlining, or assistance with figure preparation]. The output was critically reviewed and verified by the author(s), who accept full responsibility for the accuracy, originality, integrity, and final content of the manuscript.”

Authors who did not use AI tools may provide a statement to that effect if requested by the journal.

4. AI Tools Cannot Be Listed as Authors

AI tools, chatbots, and large language models cannot be listed as authors or co-authors of a manuscript. Authorship is reserved for human contributors who can take responsibility for their work and meet the applicable authorship criteria.

The human authors remain responsible for all content submitted for publication, including material generated or modified with AI assistance.

5. Accuracy, References, and Research Integrity

Authors must independently verify all AI-assisted content before submission. Particular care must be taken to check:

• Scientific facts, calculations, statistics, interpretations, and conclusions.

• References, author names, article titles, publication details, and DOI links.

• Clinical, medical, legal, and other discipline-specific claims.

• The originality and proper attribution of text, ideas, data, and images.

• Compliance with copyright, permissions, research ethics, and applicable data-protection requirements.

AI-generated references must never be accepted without verification. AI-generated material must not be used to fabricate data, results, quotations, citations, images, research findings, or evidence.

AI tools must not be used to conceal plagiarism, manipulate research results, misrepresent authorship, or produce misleading scholarly content.

6. Use of AI in Research, Data Analysis, and Images

When AI materially contributes to data collection, data analysis, coding, interpretation, figure generation, or other substantive research activities, authors must describe the use sufficiently for readers and editors to understand its role. Where relevant, authors should report the tool, version, procedures, prompts, settings, and validation methods.

AI-generated or AI-modified images, illustrations, and other visual materials must be accurately disclosed when required. Authors must ensure that such materials do not misrepresent evidence, alter research findings deceptively, violate copyright, or breach the rights and privacy of individuals.

The use of AI to create or modify images, data, or results must comply with the specific requirements of the relevant ESRA journal and the applicable standards of the research discipline.

7. Confidentiality and Data Protection

Authors must exercise caution when entering unpublished research, confidential information, personal data, patient information, identifiable images, or other sensitive material into external AI systems.

Such information must not be uploaded to an AI platform unless the author has appropriate authorization and can ensure compliance with applicable confidentiality, consent, privacy, institutional, and legal requirements.

8. Responsibilities of Peer Reviewers

Peer reviewers must maintain the confidentiality of manuscripts and related editorial communications. They must not upload submitted manuscripts, unpublished data, or confidential review materials into AI systems where confidentiality cannot be assured or where such use is prohibited by the journal.

AI tools must not replace the reviewer's independent expert judgment. Reviewers remain responsible for the accuracy, fairness, relevance, and confidentiality of their evaluations and must disclose AI use when required by the journal.

9. Responsibilities of Editors and Editorial Staff

Editors and editorial staff must protect confidential manuscripts, unpublished findings, reviewer identities, and editorial correspondence. They must use AI tools in editorial assessment only when permitted by the journal's policy and when appropriate safeguards are in place.

AI may support administrative or editorial tasks, but decisions concerning acceptance, revision, rejection, research integrity, and publication ethics remain the responsibility of authorized human editors. Any AI-assisted editorial process must be handled in a manner that protects confidentiality, fairness, and accountability.

10. Misuse and Editorial Action

Failure to disclose required AI use, fabricated references, false or misleading content, plagiarism, unauthorized disclosure of confidential information, or other misuse of AI may be treated as a breach of publication ethics.

Depending on the circumstances, ESRA Publications may request clarification, additional documentation, or manuscript revision; reject a submission; or take appropriate corrective action after publication, in accordance with the journal's publication ethics procedures.

The use of AI detection software alone should not be regarded as conclusive proof of misconduct. Concerns must be assessed fairly and in context.

11. Author Accountability

By submitting a manuscript to an ESRA Publications journal, authors confirm that:

1. The manuscript represents an honest and responsible scholarly contribution.

2. All AI-assisted content has been appropriately reviewed and verified.

3. All sources have been accurately cited and permissions obtained where necessary.

4. Any AI use requiring disclosure has been declared truthfully.

5. The authors accept full responsibility for the manuscript's accuracy, originality, integrity, and compliance with publication ethics.

12. Continuing Review of This Policy

AI technologies and scholarly publishing standards continue to evolve. ESRA Publications may periodically revise these guidelines to reflect developments in research integrity, publication ethics, technology, and discipline-specific requirements.

ESRA Publications promotes the responsible use of AI as a research-support tool, while upholding human authorship, transparency, originality, confidentiality, and academic integrity.

These guidelines should be read together with the author instructions and publication ethics policies of the individual ESRA Publications journal.

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